‘Don’t Be Afraid to Fail’: California Entrepreneur Builds Million-Dollar Business Selling Lifestyle Apparel
The Millionaires Club, a lifestyle brand with a mission to make people aim high, reached a million dollars in sales the past few years, says owner Peter Turcios, despite the global coronavirus pandemic and an initial investment of only $1,000 dollars.
The Millionaires Club offers an assortment of merchandise including graphic tees, hoodies, joggers, hats, and more — all of which are available virtually at a price ranging from $30-$100 dollars.
Turcios, CEO and founder, recalled the journey to a million-dollar business, “The journey has been good. I’ve been an entrepreneur now for 15 years,” Turcios said. “It comes with its challenges and rewards, but we’ve been steadily growing since we started.”
“I read this book ‘The ONE Thing [The Surprisingly Simple Truth Behind Extraordinary Results],’ and it was like, ‘what was the one thing I can focus on and bring to my creativity and artistry to,’ and for me it was the clothing,” added Turcios.
His creativity and artistry is visible in all of The Millionaires Club social media campaigns, which consist of high-quality, lifestyle photos and short visuals.
The company relies heavily on Instagram to market its product. In late October, Turcios says Instagram’s text messaging advertisement brought in $500,000 in sales alone.Besides financial success, Turcios also has a 5,000 square-foot headquarters.
“Either you follow your dreams or someone’s going to pay you to follow theirs. For many of us, people are paying us to follow theirs,” Turcios said.
Turcios continued by saying, “He’s chosen to follow his own dreams, and that’s what we’re doing here at The Millionaires Club.
When asked what words he would give to future entrepreneurs, his advice was, “Don’t be afraid to fail. You can’t win without failure.”
To shop The Millionaires Club, visit https://themillionairesclubtmc.com
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